Urban.:FX orchestrated the QVC Italy Open Day, an exclusive event dedicated to press members and bloggers for the unveiling of the new fashion collections.
The event was conceived as a journey of discovery. Far from the noise of the city, the set design featured a minimalist and elegant style, strategically crafted to highlight the products and enhance the viewing experience.
The focus of the day was high-quality networking. The 150 guests had the unique opportunity to interact directly with brand representatives, diving deep into the technical features and storytelling behind every new product within a polished and professional setting.
