To mark its 10th anniversary, QVC launched a unique hybrid event in Milan, seamlessly blending physical and digital experiences. Over two action-packed days, 300 on-site guests and 5,000 digital visitors (connected via the Urban.:FX VR platform) came together to relive the brand’s history. The event engaged press, influencers, and partners, celebrating a loyal community that has now grown to over 3 million fans.
