With “Benvenuto Benessere,” QVC Italia stepped out of the screen and into the city. Designed to work alongside their established TV and online channels, this Temporary Store offered a unique physical touchpoint for customers to explore the best in wellness, fitness, home living, and fashion.
Urban.:FX oversaw the complete design and production of the space, turning a standard retail environment into a vibrant event. The five-day activation in Milan featured live DJ sets, exclusive tastings, and interactive photo sessions, creating “events within the event” to drive excitement and participation.
